About

Egg Canvas is a visual journal by Erica Choi, a New York–based creative director, licensed esthetician, and co-founder of Superegg—a vegan skincare brand rooted in wellness. Inspired by the time-honored rituals of Korean beauty and the symbolic nourishment of the egg, Superegg reimagines its benefits through advanced plant-based science. Each formula blends clinical actives with botanical wisdom, transforming daily skincare into intentional, restorative ritual.

Launched in 2014, Egg Canvas began as an extension of Erica’s Instagram presence @eggcanvas, and has since evolved into a curated destination for fashion, beauty, travel, and lifestyle—each story shaped by her thoughtful, design-driven lens.

Erica holds a BFA in Graphic Design from the Rhode Island School of Design (RISD) and brings over a decade of experience in the luxury space. She previously served as Vice President of Digital Design at Barneys New York, where she led the brand’s digital creative direction. Her refined aesthetic and passion for intentional living continue to guide her creative work across platforms.

To explore Erica’s design portfolio, visit theericachoi.com.

Behind the name

The name Egg Canvas is rooted in dalgyal, the Korean word for egg—a childhood nickname given to Erica for her smooth, egg-shaped face. Together, egg and canvas form a metaphor for life: a symbol of nourishment and potential paired with the infinite possibility of a blank canvas. Each day is an opportunity to create, evolve, and begin again with intention.

Selected press

Allure, Business Insider, Buzzfeed, Cosmopolitan, Design Sponge, Design Miami/, ELLE, Forbes, Harper’s Bazaar, InStyle, Into The Gloss, NYC Go, Refinery29, Teen Vogue, The Cut, The Fashion Spot, The Zoe Report, Thrillist, Vera Wang, Vogue, WhoWhatWear, W Magazine, WWD

Notable clients

American Express, Baccarat Hotels, British Airways, Cartier, Condé Nast, Design Miami/, Dom Perignon, Four Seasons Hotels & Resorts, Gaggenau, Google, Grey Goose, Jo Malone, JW Marriott, La Prairie, Mercedes-Benz, Muji, Nespresso, Oribe, Peninsula Hotels, Ritz Carlton Reserve, Prada, Proenza Schouler, S.Pellegrino, Sisley Paris, St. Regis, St. Germain, Tiffany & Co, Veuve Clicquot, Waldorf Astoria

FAQs

  • I’ve acquired the Leica Q3 most recently, but I’ve been using the Sony a7R III since 2017. For the Sony, my favorite daily lens is the 24mm f/1.8. It’s slightly wide and does nicely in low-light situations. 35mm f/2.8 is also very compact and great for daily street photography. 20mm f/1.8 is best for interiors and wide shots (like 0.5 on iPhone!). Outfits and portraits with a creamy bokeh are shot with a 55mm f/1.8 or 85mm f/1.4 GM. I like to bring a 24-70mm f/2.8 GM for travel as it is the most versatile zoom lens; however, it gets quite heavy. For casual trips, the Sony DSC-RX100 VII is super convenient to pop into your pocket or bag.

  • I use Adobe Lightroom Classic to edit the photos from my camera, and VSCO to edit photos on my iPhone. TouchRetouch is also a very handy app!

  • I was born in Busan, South Korea, and immigrated to the United States with my parents when I was 2 years old. I grew up in New Jersey and moved to New York City after graduating from RISD in 2009. I’m proud to say I’m officially a New Yorker!

  • Hoon and I got married at City Hall in April 2012 and held our wedding celebration in September of the same year. Our reception took place at Jungsik in TriBeCa, the only Korean restaurant with two Michelin stars in the world at that time. It was especially meaningful to us because Hoon’s company, Why Not Smile, handled the branding, photography, and interiors for the restaurant. Our official wedding ceremony was held a week later in Korea at Hoon's alma mater, Seoul National University. The day after the ceremony, we left for Bora Bora. Everything went by in a whirlwind, but every moment was incredibly special.

  • I've always struggled with balance and likely will for the rest of my life. It's a constant work in progress, especially in a city like New York. I built Superegg to help people like myself seek more balance through daily self-rituals and physical, mental, and emotional caring for oneself. I love taking small moments out of the day to relish that time for myself. An hour-long Pilates or yoga class, reading a chapter in a book, or listening to my favorite song while enjoying a face mask are small moments you can dedicate to yourself that will add up in the long run. Sending you all strength and love.

Favorite brands

  • Bottega Veneta, CHANEL, Dior, Goyard, Hermès, Jil Sander, Khaite, Loewe, Mansur Gavriel, Miu Miu, Polène, Prada, Songmont, The Row

  • 3x1, Cecilie Bahnsen, COS, DISSH, Doen, Dunst, Facade Pattern, Jacquemus, Jil Sander, Khaite, Lemaire, Loewe, Loro Piana, Marfa Stance, Marni, Merlette, Mirth, Miu Miu, Moncler, Nothing Written, Nylora, Plan C, Pleats Please Issey Miyake, Prada, Proenza Schouler, R13, Recreational Habits, Sacai, Sézane, Simone Rocha, St. Agni, The Row, Thom Browne, Totême

  • adidas, CHANEL, Dear Frances, Fendi, Gucci, Hermès, Khaite, Miu Miu, Nomasei, Pedro Garcia, Prada, The Row

  • Azlee, Cartier, Catbird, Panache Cha Sun Young, CVC Stones, Defoe & Co., Hirotaka, Kat Kim, Numbering, Simone Rocha, Sophie Bille Brahe, Tiffany & Co, WWAKE

  • Bergdorf Goodman, Browns, Farfetch, MyTheresa, Luisaviaroma, Net-a-Porter, SSENSE

  • Aesop, AmorePacific, Augustinus Bader, CHANEL, Chantecaille, Clé de Peau Beauté, Furtuna Skin, Hanyul, Innisfree, La Mer, La Prairie, Naturium, RéVive, Round Lab, Sulwhasoo, Sisley Paris, Superegg, Then I Met You

  • 3CE, Amuse, Armani, Bobbi Brown, CHANEL, Chantecaille, Clé de Peau, Clio, Dasique, Dior, Gucci, HERA, Hermès, Laura Mercier, MAKE Beauty, NARS, Rom&nd, Sisley Paris, WAKEMAKE, Westman Atelier, YSL Beauty

  • Aveda, Crown Affair, Davines, Hair Rituel by Sisley, Longtake, Olaplex, Oribe, Unove, Vegamour

  • Acqua di Parma, Byredo, CHANEL, Chloé, Diptyque, D.S. & Durga, ELOREA, Frédéric Malle, Jo Malone, L’Objet, Le Labo, Memo Paris, Nette

  • Audo Copenhagen, Design Within Reach, Ferm Living, Flos, Gubi, Hay, Hem, Louis Poulsen, Muuto, Nordic Knots, Norm Architects, Normann Copenhagen, The Future Perfect

Contact us.

Would love to hear from you! Please say hello by emailing Erica at erica@eggcanvas.com or by filling out the form below.

Follow our journey.