Erica Choi is a NYC-based Design Director delivering for luxury fashion, beauty, and lifestyle brands in the digital space. Her expertise lies in developing e-commerce and marketing solutions across multiple platforms for elite brands. She has held responsibilities in creating for a multitude of client-based and pitch projects from concept to production, full site redesigns, as well as executing for a wide variety of creative needs including campaigns, social media, emails, banners, and mobile. She believes in incorporating compelling content with great design, easy user experience, and the best technology platforms to create the most engaging and rich brand experiences possible.
Her work has been acknowledged and published by Computer Arts Magazine, D&AD, and the Type Director’s Club (TDC), as well as numerous online blogs and artist featured websites. She has received Award of Excellence scholarships from the Rhode Island School of Design for outstanding work.
She is currently the Senior Director of Digital Design at Barneys New York, the world’s leading luxury retailer. Prior to BNY, she has worked at CREATETHE GROUP, HUGE, Razorfish, Teen Vogue, The Last Magazine, and Aveda. She holds a BFA in Graphic Design from the Rhode Island School of Design (RISD).
Résumé and references available upon request.
Photography and collaborations may be viewed on Egg Canvas.